Titlebook: Language, Identity and Cycling in the New Media Age; Exploring Interperso Patrick Kiernan Book 2018 The Editor(s) (if applicable) and The A

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‘Sixty-Eight Years on the Same B17’: Brooks, Consumer Reviews and Brand Loyaltyl audience in an instant. Nevertheless, this study illustrates that Brooks, which has published customer reviews offline since 1937, is a company that has successfully adapted to the new media age by using the reviews of loyal customers to evoke an identity as a traditional producer of comfortable bicycle saddles built to last a lifetime.

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‘Hey You, Thanks for Buying Our Stuff’: Language, Multimodality and Identity in Two Corporate Websitoted by companies like Shimano. This extends to the humorous style used in employee blogs and even product manuals, which blend the functional organisation of a manual with the informal style of blogs and forums, such as the one discussed in the previous section.

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rate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling.978-1-137-51951-1