Titlebook: Label Writing and Planning; A Guide to Good Cust Tony Holkham Book 1995 Chapman & Hall 1995 Advertising.Layout.communication.design.search

按等級

Chemicals,When we customers (yes, we are all customers, even those who also produce products) talk about chemicals, we talk about bleach, or Vitamin C — not sodium hypochlorite or ascorbic acid.

APNEA

Plaque

Contents & Ingredients,Companies like to play games with pack contents. Here are some of them.

拱形面包

Costs,There’s only one thing you have to concern yourself about in respect of costs — keeping them down.

認(rèn)識

Shuttle

Decisions,Give 5 people the responsibility for labelling, and they’ll take 25 days to produce one.

Insubordinate

Design,Some labels are designed by people who don’t really understand what they’re for, and may not even care. By people who think design is more important than content.

constitute

小鹿

Education,Your labels can be used to educate the public. But take care. Examine your motives.

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