Titlebook: Komplexit?tstheorie; als Instrument zur K Stephan Zelewski Book 1989 Springer Fachmedien Wiesbaden 1989 Komplexit?t.Komplexit?tstheorie.Ope

Jurisdiction

書目名稱Komplexit?tstheorie影響因子(影響力)




書目名稱Komplexit?tstheorie影響因子(影響力)學(xué)科排名




書目名稱Komplexit?tstheorie網(wǎng)絡(luò)公開度




書目名稱Komplexit?tstheorie網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Komplexit?tstheorie被引頻次




書目名稱Komplexit?tstheorie被引頻次學(xué)科排名




書目名稱Komplexit?tstheorie年度引用




書目名稱Komplexit?tstheorie年度引用學(xué)科排名




書目名稱Komplexit?tstheorie讀者反饋




書目名稱Komplexit?tstheorie讀者反饋學(xué)科排名

Madrigal

Stephan Zelewskiies, challenges and directions for effective implementation. Adopting a literature review approach, the chapter shows that green marketing adoption is driven by sustainable development, social responsibility drive, supportive government policies and leadership, green consumerism and consumer health

Magisterial

火海

DRILL

work for segmenting green consumers as well as an understanding of green consumer buying decision processes and strategies for altering consumer attitudes and behaviour towards eco-friendly products. The findings of this work will enable firms in emerging economies in developing appropriate green ma

座右銘

相容

Stephan Zelewskiy chains, and increased regulatory and environmental pressure. Green marketing is a business approach towards a greener economy in the pursuit of sustainable development. In developed economies, booming industrialisation in response to the rising demand for environmentally friendly products is evide

Heterodoxy

Stephan Zelewskied annual growth rate (CAGR) of green products in India is 20–25 per cent as per various research studies. Numerous factors such as rise in household income, demographic advantage due to increasing working population, abundant natural resources, and prudent government policies contribute to the grow

glamor

NUDGE

nt in the organisational quest for sustainable growth. Despite this, researchers and practitioners in their pursuit of green marketing strategies have relied extensively on generic consumer behaviour theories and strategies, despite green marketing being distinct from generic marketing. This chapter