Titlebook: Key Account Management in Business-to-Business Markets; An Assessment of Its Stefan Wengler Book 2006 Gabler Verlag | Springer Fachmedien W

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下級(jí)

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Pathogen

Management implications,eristics. However, these economizing effects have scarcely been put into a management context, i.e. a comprehensive discussion of the costs (set-up costs) and benefits (transaction cost savings) of implementing one of these decision alternatives.

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Introduction,nts [e.g. Stevenson 1980; Plinke 1989a; Pels 1992; Rieker 1995; Napolitano 1997; Boles et al. 1999] as well as performance aspects of key account management [Weitz/Bradford 1999; Homburg et al. 2002].

代替

grounded

Key Account Management in Business-to-Business Markets978-3-8350-9355-3

poliosis

GRIPE

and quantitatively, supported by examples, references for further reading and problems at the end of each chapter. Beyond addressing students enrolling for a materials sciences or nuclear engineering degree, the book will benefit professionals in laboratories, reactor manufacturers and specialists working in the utility industry..978-3-540-49472-0