| 書目名稱 | Investments in Pop-up Stores | | 副標(biāo)題 | Alternative Rental M | | 編輯 | Alessia Breda,Michael Trübestein,Matthias Daniel A | | 視頻video | http://file.papertrans.cn/476/475020/475020.mp4 | | 概述 | In-depth analysis of the Swiss retail real estate market, considering e-commerce and COVID-19 impact.Exploration of the potential of pop-up stores as alternative business model for real estate investo | | 圖書封面 |  | | 描述 | .This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces..The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores. .In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value..This textbook has been recommended and developed for univer | | 出版日期 | Textbook 2023 | | 關(guān)鍵詞 | retail real estate; commercial areas; e-commerce; vacancy risk; rental models | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-42834-1 | | isbn_softcover | 978-3-658-42833-4 | | isbn_ebook | 978-3-658-42834-1 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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