Titlebook: Introduction to Search Engine Marketing and AdWords; A Guide for Absolute Todd Kelsey Book 2017 Todd Kelsey 2017 AdWords.Google AdWords.Key

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https://doi.org/10.1007/978-1-4842-2848-7AdWords; Google AdWords; Keywords; Ad extensions; Clicks; CTR; Search volume; SEO; Marketing analytics; Googl

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Introduction,This chapter takes a whirlwind tour of AdWords, a behind-the-scenes look at a real-world use of AdWords, and then we’ll look at creating a Google AdWords account.

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Quickstart,The purpose of this chapter is to give you a chance to get right into things. It assumes that you have an AdWords account, and that the billing is set up.

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Monitoring a Campaign,This chapter looks at a live campaign, and I show you how I monitor it once you’ve set it in motion. Along the way, you’ll learn more important concepts. The way I monitor my campaigns is not the only way to do it, but it works for me.

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Keywords,This chapter explains how to research keywords so you can determine the ones that offer the best value for your ad campaigns. We also look at how you can adjust keywords, let Google pick additional related keywords, or limit that capability.

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Ad Extensions,This chapter looks at a couple easy ways to make your ads more competitive. You can do this by adding extra links and information to the ads, through ad extensions. There are a variety of extensions you can use; we’ll look at a couple that I’ve found helpful to get started: site links and callouts.