Titlebook: Internet Marketing and Big Data Exploitation; Ian Chaston Book 2015 Palgrave Macmillan, a division of Macmillan Publishers Limited 2015

描述

存心

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Online Retailing,ntial transaction process to maximise the volume of successful transactions (Rowley, 1996). This sequential process ensures the customer successfully progresses through each of the activities of (i) searching, browsing and identifying goods of interest, (ii) selecting and ordering, (iii) making a se

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Online Service Firms,evenues from the World Wide Web were service firms. Examples include online retailers, the travel industry, finance organisations and search engines. Further opportunities arose following the digitisation of data which created new opportunities in the entertainment industry. Internet technology impr

珍奇

Public Sector Online,ster than tax revenues, reform of the public sector was implemented under the banner of ‘New Public Management’ (NPM). (Graham, 1994). As problems over implementing genuinely customer-orientated strategies began to emerge, some academics questioned the potential of NPM to achieve fundamental reform.

刀鋒

Online Governance,g of hospitals and creation of orphanages. The concept of a commercial corporation in the UK was defined by an 1844 Act of Parliament. This permitted corporations to define their own purpose and activities. A second Act in 1854 gave shareholders limited liability that protected their personal assets

未開化

Future Market Innovations,n being changed forever. Although Europe was the initial centre of industrial innovation, by the end of the 19th century a new age was emerging in which technologies based upon advances in areas such electricity, electronics, computing, the internal combustion engine, jet propulsion and healthcare w

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緯度

NICHE