Titlebook: Internationalizing Firms; International Strate Adriana Calvelli,Chiara Cannavale Book 2019 The Editor(s) (if applicable) and The Author(s)

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Adriana Calvelli,Chiara Cannavalech security technology can play an enhanced role in lock-in of customers by their suppliers through creation of substantial switching costs. Openness of technology, normally an inhibitor of lock-in, can be argued against in the case of security on the basis of a presumed increase in security by keep

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Adriana Calvelli,Chiara Cannavaleer the Internet. However, few ISPs today are offering robust security to their customers, arguing that home Internet users are unwilling to pay for improvements in cyber security. This lack of ISP involvement in improving cyber security has led some industry experts to support government solutions t

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tive environment in the last decades. Although it is not a research-oriented industry, there is no arguing that technological change and particularly product innovations are crucial determinants of ftrms‘ performance and In recent years food manufacturers have accelerated the consumers‘ welfare. dev

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