Titlebook: International Place Branding Yearbook 2012; Managing Smart Growt Frank M. Go (Professor and Director),Robert Govers Book 2013 Palgrave Macm

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Beyond Place Brandingw. In this context, the idea that there should already be a “beyond” might seem hasty. However, we will argue in this chapter that much place branding as it has been practiced has really been place marketing, concerned more with creating an image through external communication than developing the ex

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Crisis Communication and Sustainable Place Marketing: A Preliminary Analysis before Choosing a Resto caused by an unexpected crisis, such as terror attack, natural disaster or sudden epidemic. The second is a prolonged negative image generated by long-lasting problems, such as economic hardship, high crime rates, continuous war or political instability. The question of how to restore a place’s pos

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A Perspective on Planning, Smart Growth and Place Brandingor places and for things in those places. We develop a perspective on the potential synergy between smart growth and place branding that can be valuable in various contexts – in the US, the EU and communitieselsewhere – since many encounter obstacles to comprehensive planning that could be reduced b

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