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Titlebook: International Marketing of Higher Education; Terry Wu,Vik Naidoo Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 internatio

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發(fā)表于 2025-3-21 19:51:03 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書(shū)目名稱International Marketing of Higher Education
編輯Terry Wu,Vik Naidoo
視頻videohttp://file.papertrans.cn/472/471789/471789.mp4
概述Explores the impact of internationalization on higher education.Compares the effectiveness of marketing activities on student choice of higher education across three developed countries: Canada, Franc
圖書(shū)封面Titlebook: International Marketing of Higher Education; Terry Wu,Vik Naidoo Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 internatio
描述This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education.?With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students.Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy.While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
出版日期Book 2016
關(guān)鍵詞international marketing; higher education; international students; consumer behavior; study abroad; busin
版次1
doihttps://doi.org/10.1057/978-1-137-54291-5
isbn_ebook978-1-137-54291-5
copyrightThe Editor(s) (if applicable) and The Author(s) 2016
The information of publication is updating

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https://doi.org/10.1057/978-1-137-54291-5international marketing; higher education; international students; consumer behavior; study abroad; busin
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Effective change management is crucial for e-businesses to achieve their objectives and stay ahead of the competition. This involves planning, implementing, and monitoring modifications to e-business activities for a seamless transition. This chapter provides an overview of change management in e-bu
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Terry Wu,Vik Naidoofor the measurement of business value of the design of Web-based applications. In this chapter, we examine the extent to which online consumer purchases are effectively supported through systems design choices in Web-based applications through a series of five classical stages in consumer purchase d
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Beatrix Lányi,Gy?ngyi Pozsgaia storage and processing is witnessing a huge technological improvement thanks to the extensive research that is being conducted to improve these two areas. However, there is a lack of adaptability when it comes to security and more importantly encryption, as traditional security solutions are still
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a storage and processing is witnessing a huge technological improvement thanks to the extensive research that is being conducted to improve these two areas. However, there is a lack of adaptability when it comes to security and more importantly encryption, as traditional security solutions are still
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