Titlebook: International Marketing in the Network Economy; A Knowledge-Based Ap Florian Kohlbacher Book 2007 Florian Kohlbacher 2007 empirical researc

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Florian Kohlbachertate a good salesperson who adapts expert advice according to the customer’s interests and skills. The digital economy of the 21st century will be based on flexibly integrated webs of highly specialised solution providers. Regarding configuration technology itself, the joint configuration of organis

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ce. Measuring customer satisfaction is crucial for e-business performance evaluation. Feedback collection through surveys and other means allows businesses to identify areas for refinement and enhance the customer experience. Financial analysis is essential, providing insights into parameters like r

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Florian Kohlbacher span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business.978-3-031-39628-1978-3-031-39626-7Series ISSN 2522-8595 Series E-ISSN 2522-8609

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Book 2007The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

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