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Titlebook: International Direct Marketing; Principles, Best Pra Manfred Krafft (Chaired Professor of Marketing),Jü Book 2007 Springer-Verlag Berlin He

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書目名稱International Direct Marketing
副標題Principles, Best Pra
編輯Manfred Krafft (Chaired Professor of Marketing),Jü
視頻videohttp://file.papertrans.cn/472/471475/471475.mp4
概述Comprehensive and easy-to-understand guide to international direct marketing (IDM).Unique mix of academic review, best-practice cases on international direct marketing and advanced professional inform
圖書封面Titlebook: International Direct Marketing; Principles, Best Pra Manfred Krafft (Chaired Professor of Marketing),Jü Book 2007 Springer-Verlag Berlin He
描述.Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication...This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing...?.
出版日期Book 2007
關鍵詞Direct Marketing; Interactive Marketing; International Direct Marketing; International Marketing; busine
版次1
doihttps://doi.org/10.1007/978-3-540-39632-1
isbn_softcover978-3-642-07258-1
isbn_ebook978-3-540-39632-1
copyrightSpringer-Verlag Berlin Heidelberg 2007
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s on both theoretical and practical implications.Prolific ed.Maurice Duverger is arguably the most distinguished French political scientist of the last century, but his major impact has, strangely enough, been largely in the English-speaking world. His book, Political Parties, first translated into
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Jürgen Hesse PhD,Manfred Krafft PhD,Kay Petersarterial and venous groups (Figs. 7.1 to 7.3). Each group irrigates or drains the corresponding anteromedial, anterolateral, lateral or posterior territory within the substance of the brain stem. These territories were evaluated and demarcated by detailed study of one brain stem whose blood vessels
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Kay Petersnding questions still unsettled and new ones constantly arising. The intriguing diversity of the dwarf galaxy population, observed with advanced ground-based and space-borne observatories over a wide spectral window providing an unprecedented level of detail, poses new challenges for both observers
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nding questions still unsettled and new ones constantly arising. The intriguing diversity of the dwarf galaxy population, observed with advanced ground-based and space-borne observatories over a wide spectral window providing an unprecedented level of detail, poses new challenges for both observers
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