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Titlebook: International Dictionary of Marketing and Communication; Frank Jefkins Book 1987 Blackie and Son Ltd. 1987 USA.communication.marketing.org

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書目名稱International Dictionary of Marketing and Communication
編輯Frank Jefkins
視頻videohttp://file.papertrans.cn/472/471468/471468.mp4
圖書封面Titlebook: International Dictionary of Marketing and Communication;  Frank Jefkins Book 1987 Blackie and Son Ltd. 1987 USA.communication.marketing.org
描述This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ- ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been col
出版日期Book 1987
關(guān)鍵詞USA; communication; marketing; organization; organizations; public relations; rating
版次1
doihttps://doi.org/10.1007/978-1-4684-1523-0
isbn_softcover978-1-4684-1525-4
isbn_ebook978-1-4684-1523-0
copyrightBlackie and Son Ltd. 1987
The information of publication is updating

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nd the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been col978-1-4684-1525-4978-1-4684-1523-0
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3en, DurchflieBen der starren Struktur. Proportionsstudien. Stehen und Sitzen und Raum. Ftillen der Bodenebene des Turmes. Ein Bild wie Schutz suchen, wie ein Geheimnis schutzen. Oder nur ein enger Innenraum. Die K?rper lehnen sich gleichzeitig aus der Architektur, die Komposition von dynamischem Ra
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978-1-4684-1525-4Blackie and Son Ltd. 1987
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