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Titlebook: International Corporate Brand Management; Evaluating Standardi Markus Meierer Book 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH,

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發(fā)表于 2025-3-21 17:52:47 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱International Corporate Brand Management
副標題Evaluating Standardi
編輯Markus Meierer
視頻videohttp://file.papertrans.cn/472/471440/471440.mp4
叢書名稱Handel und Internationales Marketing Retailing and International Marketing
圖書封面Titlebook: International Corporate Brand Management; Evaluating Standardi Markus Meierer Book 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH,
描述Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania, Russia, and the USA perceive an internationally standardized corporate brand homogenously as well as if a positive effect on consumers‘ product response exists. Secondly he investigates if consumers perceive corporate and product brand as reciprocally related across countries as well as how the direct and indirect effects of corporate and product branding on consumers‘ product response look like.
出版日期Book 2011
關鍵詞Branding; Corporate Brand Management; Cross-national analysis; Product Brand Management; Structural Equa
版次1
doihttps://doi.org/10.1007/978-3-8349-6319-2
isbn_softcover978-3-8349-2460-5
isbn_ebook978-3-8349-6319-2Series ISSN 2626-3327 Series E-ISSN 2626-3335
issn_series 2626-3327
copyrightGabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
The information of publication is updating

書目名稱International Corporate Brand Management影響因子(影響力)




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書目名稱International Corporate Brand Management網(wǎng)絡公開度




書目名稱International Corporate Brand Management網(wǎng)絡公開度學科排名




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書目名稱International Corporate Brand Management被引頻次學科排名




書目名稱International Corporate Brand Management年度引用




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沙發(fā)
發(fā)表于 2025-3-21 22:49:44 | 只看該作者
Markus MeiererTTE“ aus gleichem Hause in einer relativ ausführlichen Zusammenfassung vor. Deshalb sollen hier Hinweise zur Literatur und einige Anmerkungen zu neueren Entwicklungen und wesentlichen Aspekten ausreichen..Mathematik für Ingenieure, h?ufig auch Ingenieurmathematik genannt, ist keine Mathematik mit ab
板凳
發(fā)表于 2025-3-22 02:00:18 | 只看該作者
地板
發(fā)表于 2025-3-22 07:32:32 | 只看該作者
Markus Meierer Diagramme mit quantitativen Angaben.Für die 23. Auflage v?l.?Der DUBBEL ist seit Generationen das Standardwerk der Ingenieure mit den Schwerpunkten "Allgemeiner Maschinenbau" und "Verfahrens- und Systemtechnik". Die laufende Neubearbeitung garantiert die Dokumentation des aktuellen Stands der Techn
5#
發(fā)表于 2025-3-22 09:39:43 | 只看該作者
Markus Meierer Diagramme mit quantitativen Angaben.Für die 23. Auflage v?l.?Der DUBBEL ist seit Generationen das Standardwerk der Ingenieure mit den Schwerpunkten "Allgemeiner Maschinenbau" und "Verfahrens- und Systemtechnik". Die laufende Neubearbeitung garantiert die Dokumentation des aktuellen Stands der Techn
6#
發(fā)表于 2025-3-22 15:22:16 | 只看該作者
7#
發(fā)表于 2025-3-22 18:06:26 | 只看該作者
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發(fā)表于 2025-3-22 22:58:14 | 只看該作者
Does standardization of corporate branding across countries work?,e associations, e.g., customer orientation, and corporate image as an overall picture of the organization when deciding to repurchase a product. However, seldom studies illustrate how both are interrelated or disentangle their effect on consumers’ product response. Analyzing a multi-country sample,
9#
發(fā)表于 2025-3-23 03:38:32 | 只看該作者
Does endorsing product brands by corporate branding pay off? A multi-country study,ands as an endorsement to their local, regional and international product brands. Nevertheless, little attention has been given to cross-national effects. Further, the reciprocity between corporate and product brand has not been considered so far. Analyzing both, a crosssectional consumer sample fro
10#
發(fā)表于 2025-3-23 05:52:10 | 只看該作者
Final remarks and directions for future research,In other words, it is essential to know from a managerial perspective if the increasingly popular endorsement strategy adds value to a company’s products and if so, how consumers’ evaluation of the corporate brand adds value. On the one hand, this knowledge is necessary to better position the compan
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