| 書目名稱 | International Communication Strategies of Chinese Radio and TV Networks |
| 副標題 | Initial Observations |
| 編輯 | Duan Peng |
| 視頻video | http://file.papertrans.cn/472/471330/471330.mp4 |
| 概述 | Provides a comprehensive theoretical framework for analyzing broadcast media in China.Thoroughly reviews issues of broadcast communication in China.Deals with a variety of empirical data from prominen |
| 圖書封面 |  |
| 描述 | This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.. |
| 出版日期 | Book 2017 |
| 關鍵詞 | Communication Strategies in China; Chinese Radio and TV Networks; China’s National Image; Broadcast Med |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-10-4460-1 |
| isbn_softcover | 978-981-13-5144-0 |
| isbn_ebook | 978-981-10-4460-1 |
| copyright | Springer Nature Singapore Pte Ltd. 2017 |
|Archiver|手機版|小黑屋|
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