Titlebook: International Business Development; A Concise Textbook F Ludwig Martin Textbook 2021 The Editor(s) (if applicable) and The Author(s), under

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Digital Communication in B-To-B Sales,l media and communication channels. This chapter gives an overview of communication with a focus on B-to-B sales and explains different communication channels based on digital technologies and how these can be applied in practice.

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Establishing Local Business Units,ary abroad, appointing the most suitable staff is of utmost importance. Advantages and disadvantages of appointing host country nationals vs. expatriates are explained. Furthermore, financing the establishment and operations of the venture abroad are discussed. A particular emphasis is placed on risks stemming from currency exchange fluctuations.

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Corporate Social Responsibility in International Supply Chains,Chain Management (SCM), and offers guidance on how businesses can implement operational CSR practice along their supply chains. The chapter also highlights how CSR-oriented international SCM contributes to sustainable international business development by enhancing transparency, reliability and control of risks across borders.

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