Titlebook: Intercultural Communication with China; Beyond (Reverse) Ess Fred Dervin,Regis Machart Book 2017 Springer Nature Singapore Pte Ltd. and Hig

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Stereotyping in the Teaching of Intercultural Communication with China,ly problematic term might lead to cultural biases. This study investigates how intercultural communication is interpreted and how stereotypes and cultural biases are formed in its teaching on YouTube. Discourse analysis highlighting three dominant approaches of culture (essentialism, non-essentialis

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2364-6721 or theoretical and methodological discussions about intercultural communication between China and the West. Scholarly and media discourses will find this work thought-provoking, instructive and informative..978-981-13-5024-5978-981-10-4014-6Series ISSN 2364-6721 Series E-ISSN 2364-673X

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Stereotyping in the Teaching of Intercultural Communication with China, the ‘Chinese people’, and assume that they behave similarly in any given situation. Facts about Chinese people are emphasised rather than interaction between individuals. This approach to culture by the presenters leads to strong stereotyping and cultural biases.

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