Titlebook: Interactive Broadband Media; A Guide for a Succes Nikolaus Mohr,Gerhard P. Thomas Book 2002Latest edition Friedr. Vieweg & Sohn Verlagsgese

考得

Evolve

Interactive Broadband Evolution,rgence is the recent key word that implies a digital revolution merging fixed and mobile telephony, PC-Internet, broadcast, digital and interactive TV to form one single, integrated communications platform. Distribution channels are being digitised, developed and combined in a new manner. Voice, sou

decipher

Gourmet

Inflamed

mediocrity

,“Get & Sell Audience” Basic Mechanics of All Media Business,ctive broadband market potential seems to be huge: according to Datamonitor, interactive broadband services will grow into a € 37 billion industry in 2004 in Western Europe, where at least one third is expected as . revenues.

即席

Sell Audience,nal revenues. This is common practise and needs to be further adopted by the interactive Broadband media. Thus Sell Audience opportunities in the interactive broadband media are to a certain extent necessary in order to refinance Get Audience investments.

aplomb

Toxoid-Vaccines

Nikolaus Mohr,Gerhard P. ThomasCorporate strategies and business models in the new, interactive world of broadband media

使迷醉

XEdition Accenturehttp://image.papertrans.cn/i/image/470466.jpg