| 書目名稱 | Instructor‘s Manual for Strategic Marketing Cases in Emerging Markets |
| 副標題 | A Companion Volume |
| 編輯 | Atanu Adhikari,Sanjit Kumar Roy |
| 視頻video | http://file.papertrans.cn/469/468096/468096.mp4 |
| 概述 | Provides pedagogic assistance in teaching case studies on emerging markets.Offers clear suggestions on the approach, questions and answers for the classroom.Delivers a handy guide to the teacher in us |
| 圖書封面 |  |
| 描述 | .This is a teaching companion to the case studies provided in the book ‘Strategic Marketing Cases in Emerging Markets‘ and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.. |
| 出版日期 | Book 2017 |
| 關鍵詞 | Case studies; Teaching manual; Classroom discussion; Lesson tasks; Services industry; Marketing orientati |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-52697-3 |
| isbn_softcover | 978-3-319-52696-6 |
| isbn_ebook | 978-3-319-52697-3 |
| copyright | Springer International Publishing AG 2017 |
|Archiver|手機版|小黑屋|
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