Titlebook: Innovative Research Methodologies in Management; Volume II: Futures, Luiz Moutinho,Mladen Sokele Book 2018 The Editor(s) (if applicable) a

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The Neuroscience Research Methods in Management, has been appeared. All thoughts and ideas of people are constituted by neural circuits. However, people have only limited conscious access to these neural circuits. As a result, an estimated 2% of thoughts are conscious, and the weakness of traditional research methods, such as surveys and focus gr

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Neuromarketing, new approach is highly interdisciplinary and is termed as “neuromarketing”, paralleling similar developments in related fields such as neuropsychology and neuroeconomics. Researchers of this approach consider our behaviors to be results of psychological processes embodied physiologically in the bra