Titlebook: Innovative Design, Analysis and Development Practices in Aerospace and Automotive Engineering; I-DAD 2014, February Ram P. Bajpai,U. Chandr

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André F. Nebeing marketing interrelations and financial decisions to arrive at profitable prices. To achieve this, there has to be a new focus, a strategic stimulus that creates interdepartmental coherence in marketing and finance and across the rest of the organisation, based on: