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Titlebook: Innovations in Social Marketing and Public Health Communication; Improving the Qualit Walter Wymer Book 2015 Springer International Publish

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發(fā)表于 2025-3-21 16:22:35 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Innovations in Social Marketing and Public Health Communication
副標(biāo)題Improving the Qualit
編輯Walter Wymer
視頻videohttp://file.papertrans.cn/468/467185/467185.mp4
概述Presents case studies applying best practices of social marketing to improving quality of life.Offers the most current theoretical advances in the fields of social marketing and public health communic
叢書名稱Applying Quality of Life Research
圖書封面Titlebook: Innovations in Social Marketing and Public Health Communication; Improving the Qualit Walter Wymer Book 2015 Springer International Publish
描述?This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life. ?
出版日期Book 2015
關(guān)鍵詞African Migrant Blood Donation in Australia; Child Obesity Prevention; Family Decision Making; Improvin
版次1
doihttps://doi.org/10.1007/978-3-319-19869-9
isbn_softcover978-3-319-36623-4
isbn_ebook978-3-319-19869-9Series ISSN 2213-994X Series E-ISSN 2213-9958
issn_series 2213-994X
copyrightSpringer International Publishing Switzerland 2015
The information of publication is updating

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Applying Quality of Life Researchhttp://image.papertrans.cn/i/image/467185.jpg
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978-3-319-36623-4Springer International Publishing Switzerland 2015
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https://doi.org/10.1007/978-3-319-19869-9African Migrant Blood Donation in Australia; Child Obesity Prevention; Family Decision Making; Improvin
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Digital Innovation in Social Marketing: A Systematic Literature of Interventions Using Digital Chann while the remaining 13 interventions applied three or more social marketing benchmark criteria. The most commonly employed digital channels included intervention websites, social media and online advertisements.
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Promoting Mental Health and Wellbeing in Individuals and Communities: The ‘Act-Belong-Commit’ Campaiity organizations, and local sporting and recreational clubs..This chapter describes the campaign, how it operates in the community, how it is evolving from a largely population wide (universal) approach to include targeted (selective) approaches, its geographic diffusion, and evaluation.
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