Titlebook: Innovation, Innovators and Business; Arab World Edition Alexandrina Maria Pauceanu Textbook 2023 The Editor(s) (if applicable) and The Auth

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Textbook 2023op creativity, design thinking, the lean startup and minimum viable product (MVP), personal development for entrepreneurs, charisma, franchising and cases from the UAE. It is designed to be a practical and up-to-date resource for an innovation and entrepreneurship course. It contains practical infor

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https://doi.org/10.1007/978-981-19-7408-3Innovation; Design Thinking; Creative Business; Innovators; Competitive Advantage

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Methods of Innovation in Business and Entrepreneurship,ean startup and its principles and blue ocean. It also discusses a proposed scale for assessing customers’ satisfaction with a product or service. As discussion cases, it presents Amazon’s blue ocean strategy and Uber’s lean startup.

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Alexandrina Maria PauceanuDiscusses creativity, methods to develop creativity, design thinking, the lean startup and MVP.Designed to be a practical and up-to-date resource for Innovation and entrepreneurship course.Approaches

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