Titlebook: Innovation Mechanisms in Start-ups; Practice, Strategies Varun Gupta Book 2023 The Editor(s) (if applicable) and The Author(s), under exclu

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Freelancer Supported Innovation in Startups outsourcing fewer of these activities to freelancers. This could also be useful to these startups to better explore the markets during their initial business operation stages which otherwise results in their market failures. This chapter reports the strategies adopted by the startups to involve fre

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Technological Support for Business Model Innovationbusinesses adapt to fluctuating business environment in the pandemic. There are numerous technologies that can assist businesses in conducting market research and communicating with customers. The majority of these technologies either are free or give basic capabilities for no cost, and they are als

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