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Titlebook: Information and Communication Technologies in Tourism 2014; Proceedings of the I Zheng Xiang,Iis Tussyadiah Conference proceedings 2013 Spr

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發(fā)表于 2025-3-21 17:38:20 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Information and Communication Technologies in Tourism 2014
副標(biāo)題Proceedings of the I
編輯Zheng Xiang,Iis Tussyadiah
視頻videohttp://file.papertrans.cn/466/465840/465840.mp4
概述Presents research on cutting-edge technologies in travel and tourism by leading scholars in the field.Offers practical insights into IT-related managerial issues.Provides a collection of diverse persp
圖書封面Titlebook: Information and Communication Technologies in Tourism 2014; Proceedings of the I Zheng Xiang,Iis Tussyadiah Conference proceedings 2013 Spr
描述.The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, virtual travel communities, mobile technologies, management information systems in tourism, eLearning, recommender systems for tourism businesses and destinations and electronic distribution for hospitality and travel products. This book covers the most significant topics contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism..
出版日期Conference proceedings 2013
關(guān)鍵詞Destination management; Electronic distribution; Electronic tourism marketing; Hospitality; Information
版次1
doihttps://doi.org/10.1007/978-3-319-03973-2
isbn_softcover978-3-319-03972-5
isbn_ebook978-3-319-03973-2
copyrightSpringer International Publishing Switzerland 2013
The information of publication is updating

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發(fā)表于 2025-3-21 23:20:34 | 只看該作者
Strategic Use of Social Media Affordances for Marketing: A Case Study of Chinese DMOsnal selling, DMOs do not fully capitalize on Weibo to achieve personal selling goals. Further, not all technological functions are used for strategic marketing purposes. Both theoretical and practical implications are discussed.
板凳
發(fā)表于 2025-3-22 03:02:10 | 只看該作者
地板
發(fā)表于 2025-3-22 08:01:44 | 只看該作者
Content Curation and Narrative Tourism Marketingrsation between the readers who will in some cases share the content inside their networks. Reactions can be tracked and followed by marketers to review their marketing strategies, to individuate stakeholders among readers and to collect feedback.
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發(fā)表于 2025-3-22 15:03:54 | 只看該作者
Mobile Social Travel Recommender Systemtering algorithm combines these models with a content-based and a collaborative filtering algorithm to calculate a list of recommended POIs. The recommender has been integrated in a mobile prototype of the CRUMBS social network and preliminary results of its partial validation are presented.
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發(fā)表于 2025-3-22 23:53:27 | 只看該作者
The Effects of Presence Induced by Smartphone Applications on Tourism: Application to Cultural Heritelationship between presence of smartphone applications and touristic experience, which also significantly affected overall tourist satisfaction. The study contributes to the body of knowledge on the impact and effects of “presence” when smartphone applications are utilized in tourism.
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發(fā)表于 2025-3-23 04:40:50 | 只看該作者
Investigating Social Media Marketing in the Hospitality Industry: Facebook and European Hotelss that present a moderate level of integration among different media. They are considered a useful instrument to promote the hotel brand but the potentiality of customer engagement is still undervalued.
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