Titlebook: Information Technology and Mobile Communication; International Confer Vinu V Das,Gylson Thomas,Ford Lumban Gaol Conference proceedings 2011

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T. Suresh,K. L. Shunmuganathaners a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.978-3-642-07885-9978-3-540-24718-0

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V. V. Srinivas,V. V. Varadhanlarify and many others strive for market share in this strongly growing segment. This book structures the topic Customer Relationship Management and pro- vides project leaders and consultants with a practical aid in a realistic ap- proach to Customer Relationship Management projects. Thus it helps t

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B. B. Gupta,R. C. Joshi,M. Misra,A. Jain,S. Juyal,R. Prabhakar,A. K. Singh options: (a) Stage wise implementation, and (b) Enterprise-wise implementation, each of which has its own unique advantages and disadvantages. By showing the distinct CRM strategies and the possible methods of implementation, the chapter shows that with careful consideration, a successful implement

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Information Technology and Mobile Communication978-3-642-20573-6Series ISSN 1865-0929 Series E-ISSN 1865-0937

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