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Titlebook: Industrial Innovation; Technology, Policy, Michael J. Baker (Professor of Marketing) Book 1979 Palgrave Macmillan, a division of Macmillan

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樓主
發(fā)表于 2025-3-21 17:42:39 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Industrial Innovation
副標題Technology, Policy,
編輯Michael J. Baker (Professor of Marketing)
視頻videohttp://file.papertrans.cn/465/464033/464033.mp4
圖書封面Titlebook: Industrial Innovation; Technology, Policy,  Michael J. Baker (Professor of Marketing) Book 1979 Palgrave Macmillan, a division of Macmillan
描述How much can innovation contribute to the quality of life? How can innovation be used to develop and market commercial products? These are two major questions considered by an international symposium of active researchers from the USA and Europe in the fields of industrial innovation which was held at the University of Strathclyde, Glasgow. The scope of the papers is extensive and embraces the whole process of innovation, from invention through development to commercialisation and diffusion. Some papers cover broad general issues such as the social and economic consequences of innovation and government policies towards innovation and research and development. Others provide highly specific and pragmatic advice upon the management of innovation and the development of marketing strategies to promote the speedy acceptance of new products and processes. Despite the diversity of the contributions, a number of clear themes emerge. These include the importance, for successful innovation, of clearly identifying user needs and the need for total immersion in the detail of an industry or market in order to understand the diffusion of an innovation. In short, there is something in this book f
出版日期Book 1979
關鍵詞innovation; management; marketing; product innovation; research & development (R&D); strategy
版次1
doihttps://doi.org/10.1007/978-1-349-03822-0
isbn_softcover978-1-349-03824-4
isbn_ebook978-1-349-03822-0
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 1979
The information of publication is updating

書目名稱Industrial Innovation影響因子(影響力)




書目名稱Industrial Innovation影響因子(影響力)學科排名




書目名稱Industrial Innovation網(wǎng)絡公開度




書目名稱Industrial Innovation網(wǎng)絡公開度學科排名




書目名稱Industrial Innovation被引頻次




書目名稱Industrial Innovation被引頻次學科排名




書目名稱Industrial Innovation年度引用




書目名稱Industrial Innovation年度引用學科排名




書目名稱Industrial Innovation讀者反饋




書目名稱Industrial Innovation讀者反饋學科排名




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沙發(fā)
發(fā)表于 2025-3-21 20:32:11 | 只看該作者
The Typology Approach in Innovation Research,review this confused mass of results achieved by hundreds of researchers one will realise that we need a critical view on this issue more than an increasing amount of projects. Of course, we do not know enough about all the facets of the very complex process of innovation. How can we best make use of what we know?
板凳
發(fā)表于 2025-3-22 02:17:33 | 只看該作者
Co-operative Research and Development in the United States,not it should play a role in supplementing industrial R & D. To answer that question one must first explore alternatives to government sponsorship. One of those alternatives is co-operative R & D, that is, R & D efforts jointly supported by several or all firms within an industry.
地板
發(fā)表于 2025-3-22 05:54:25 | 只看該作者
,Decision-Makers’ Responses to Industrial Innovation Incentives,ield to be; whether their own decision-making behaviour has been influenced by the existence or otherwise of government incentives; and, if such behaviour has been subject to modification as a result of government activity, what overall effect this has had on the firm.
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發(fā)表于 2025-3-22 11:12:59 | 只看該作者
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發(fā)表于 2025-3-22 16:46:31 | 只看該作者
,A Study in ‘Real Time’ of the Innovation Process in Two Science-based Companies,ows that the higher the level of technology invplved in the innovation the more critical becomes the quality of the information, both as regards the research and development work and also the commercial side, particularly costing and understanding the potential markets.
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發(fā)表于 2025-3-22 19:44:18 | 只看該作者
A Customer-active Paradigm for Industrial Product Idea Generation,hodologies in the industrial sector,. research is being conducted by many to explore differences in the consumer and industrial buying situations, differences that might be preventing straightforward transfer of consumer marketing research tools to that sector.
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發(fā)表于 2025-3-23 07:01:00 | 只看該作者
Industrial Buying Behaviour and the Adoption of Innovations,per cent to less than 10 per cent, largely depending upon one’s definition of ‘new product’ and ‘failure’. However, as I have noted elsewhere[1], a review of the available evidence lends support to Donald Schon’s comment that:
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