Titlebook: Human-Computer Interaction: Users and Contexts of Use; 15th International C Masaaki Kurosu Conference proceedings 2013 Springer-Verlag Berl

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An Empirical Investigation of Similarity-Driven Trust Dynamics in a Social Networkocial network service systems. Recent studies in recommender systems have shown that the user’s data can be used to recommend items based on other users’ preferences (e.g. as implemented in amazon.com). To make such systems more effective, there is a need to understand the mechanism of human trust f