| 書目名稱 | How to Win Customers in the Digital World |
| 副標題 | Total Action or Fata |
| 編輯 | Peter Vervest,Al Dunn |
| 視頻video | http://file.papertrans.cn/429/428853/428853.mp4 |
| 概述 | This book provides a unique insight on "how to win customers in the digital world".It presents a practical guide to and real life examples on the real impact of digital business technologies and what |
| 圖書封面 |  |
| 描述 | Every organisation must strive for Total Action. Winning the customer in today‘s highly competitive and demanding world is the key to ensuring success. All managers and employees profess to understand this yet they find it incredibly difficult to perform together to achieve this. The ‘digital world‘ is changing the traditional logic of business - we must now act fast and effectively to capture and retain increasingly demanding and sophisticated customers, be they individuals or organi- sations. Most customers demand much more than many organisations are able to deliver. It is said that the inventor of the telephone believed its main use would be to let someone know that a telegram was arriving. Today we know there is a lot more you can do with a telephone ... and all the surrounding digital business technologies. But you must be prepared to re-think why you are doing things the way you are. And why you are doing them at all. This is the starting point for ‘How to win customers in the digital world - Total Action or Fatal Inaction‘. The authors confront traditional ways of organising with the capabilities of the new, digital business technologies. They are critical of the frozen beh |
| 出版日期 | Book 2000 |
| 關(guān)鍵詞 | CEO; Change; Digital Business; Digital technologies; Electronic commerce; IT-strategy; Information Technol |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-57141-1 |
| isbn_softcover | 978-3-642-63065-1 |
| isbn_ebook | 978-3-642-57141-1 |
| copyright | Springer-Verlag Berlin Heidelberg 2000 |
|Archiver|手機版|小黑屋|
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