書目名稱 | How to Manage Your Global Reputation |
副標(biāo)題 | A Guide to the Dynam |
編輯 | Michael Morley |
視頻video | http://file.papertrans.cn/429/428786/428786.mp4 |
圖書封面 |  |
描述 | This is an updated and revised edition of the author‘s successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world‘s largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation. |
出版日期 | Book 2002Latest edition |
關(guān)鍵詞 | Corporate Reputation; management; organization; public relations |
版次 | 2 |
doi | https://doi.org/10.1057/9780230512191 |
isbn_softcover | 978-0-333-98777-3 |
isbn_ebook | 978-0-230-51219-1 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2002 |