Titlebook: How to Brand Nations, Cities and Destinations; A Planning Book for Teemu Moilanen,Seppo Rainisto Book 2009 Palgrave Macmillan, a division

核心

City and Destination Branding,Cities and tourism destinations are partially overlapping concepts, as a city may be considered to be a tourism destination. However, place marketing related to cities often has far more audiences and strategic objectives than those related to tourism industry.

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討厭

微粒

失敗主義者

https://doi.org/10.1057/9780230584594brand; branding; Destination; marketing

動機

ty to the level of an?attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a?successful brand.978-1-349-30636-7978-0-230-58459-4

MURKY

懶惰人民

chied zu einer Baufinanzierung liegt darin, da? der Privatkunde nicht mit ?Stolz geschwellter Brust“ zu seinem Kreditinstitut kommt, sondern eher z?gernd, vorsichtig, zurückhaltend und ?ngstlich in der Regel seine Wünsche ?u?ert. Aber nur dann, wenn er sie ?u?ert. Untersuchungen zeigen, da? beispiel

thwart

Anticoagulant