書目名稱 | How Digital Intelligence Drives Business Growth |
編輯 | Zhizhuan Business Research Institute |
視頻video | http://file.papertrans.cn/429/428589/428589.mp4 |
概述 | Explains the ideas, methods, and practices of full-link digital intelligence transformation.Helps students, researchers, managers, and practitioners understand how the technology improves business gro |
叢書名稱 | Management for Professionals |
圖書封面 |  |
描述 | This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises‘ branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.. |
出版日期 | Book 2023 |
關(guān)鍵詞 | Digital transformation; Digital intelligent transformation; Digital intelligent business; Digital intel |
版次 | 1 |
doi | https://doi.org/10.1007/978-981-99-4299-2 |
isbn_softcover | 978-981-99-4301-2 |
isbn_ebook | 978-981-99-4299-2Series ISSN 2192-8096 Series E-ISSN 2192-810X |
issn_series | 2192-8096 |
copyright | Publishing House of Electronics Industry 2023 |