Titlebook: Higher Education Marketing in Africa; Explorations into St Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson Book 2020 The Editor(s) (if appl

grateful

書目名稱Higher Education Marketing in Africa影響因子(影響力)




書目名稱Higher Education Marketing in Africa影響因子(影響力)學科排名




書目名稱Higher Education Marketing in Africa網絡公開度




書目名稱Higher Education Marketing in Africa網絡公開度學科排名




書目名稱Higher Education Marketing in Africa被引頻次




書目名稱Higher Education Marketing in Africa被引頻次學科排名




書目名稱Higher Education Marketing in Africa年度引用




書目名稱Higher Education Marketing in Africa年度引用學科排名




書目名稱Higher Education Marketing in Africa讀者反饋




書目名稱Higher Education Marketing in Africa讀者反饋學科排名

議程

Exploring Factors Influencing Student Choice in Africa: Introduction to Edited Collection The authors have covered different geographies on the continent and employed different methodological approaches to reach their study conclusions. The authors’ affiliations are also international in scope. The collection reflects the diversity and breadth of current research within this stimulating and evolving research area.

BRAVE

Understanding High School Students’ University Choice: Implications for Marketing and Management of omic and family or relationship factors. The results further show that the best allies for marketers of higher education institutions to attract prospective undergraduates are the teachers and counsellors in senior high schools.

CIS

neolith

Jubilation

陰險

The Importance of University Rankings for Students’ University of Choice: A South African Perspectivignificant factor when deciding on a university of choice. A survey was conducted amongst students at a South African university and specifically considered the importance of the factors relating to university rankings. Most students indicated they considered university ranking as an important factor in their decision and university of choice.

對待

Book 2020tudents’ selection process, providing theoretical and practical insights into education marketing in Africa.??.In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector’s inability to meet the ever-increasing demands and new private univer

motivate

Co-creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Pdents. This chapter extends theoretical knowledge on value creation, student choice and marketing of higher education. Implications for managers with regards to the value audit, communication and engagement are also presented.

一小塊

Delving into Undergraduate Students’ Choice of Higher Education in Ugandaer education institution. In the end, the Chapter recommends that all higher education institutions in Uganda must consider marketing themselves if they intend to compete in a global village. This will make such institutions more relevant as agents of sustainable development.