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Titlebook: Higher Education Consumer Choice; Jane Hemsley-Brown,Izhar Oplatka Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 brand.br

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樓主
發(fā)表于 2025-3-21 18:25:23 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Higher Education Consumer Choice
編輯Jane Hemsley-Brown,Izhar Oplatka
視頻videohttp://file.papertrans.cn/427/426843/426843.mp4
圖書封面Titlebook: Higher Education Consumer Choice;  Jane Hemsley-Brown,Izhar Oplatka Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 brand.br
描述Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.
出版日期Book 2016
關鍵詞brand; branding; communication; globalization; higher education; Internationalisation; market segmentation
版次1
doihttps://doi.org/10.1007/978-1-137-49720-8
isbn_ebook978-1-137-49720-8
copyrightThe Editor(s) (if applicable) and The Author(s) 2016
The information of publication is updating

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沙發(fā)
發(fā)表于 2025-3-21 20:13:56 | 只看該作者
Context and Concepts of Higher Education Consumer Choice,iour and choice in higher education, and discusses the rational underpinning research on higher education choice. The section on the context of higher education covers concepts such as choice, globalisation, internationalisation, student mobility, and supply and demand (first section). The rationale
板凳
發(fā)表于 2025-3-22 01:22:37 | 只看該作者
Personal Influences on Consumer Behaviour,ucational background and lifestyle. The first section covers influences on consumer behaviour based on theoretical models and the meaning of segmentation (the ways a potential market is divided into distinctive groups of consumers with common characteristics and needs). Next, research on the major p
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Conclusion: Modelling Higher Education Consumer Choice,rature with the area of HE consumer choice. The chapter begins with the rationale for studying HE choice and connects it with the “black box” model, while indicating its relevance to HE institutions. Special attention is given to the authors’ proposed model for conducting research aimed at testing t
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Jane Hemsley-Brown,Izhar Oplatka provided the means to achieve balance and harmony of spatial composition in architecture. Less well known is the importance of symmetry principles in the analysis of the distinct constituents in a contemporary architectural design which may, at first glance, appear disorganized or even random. The
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發(fā)表于 2025-3-23 04:42:59 | 只看該作者
Jane Hemsley-Brown,Izhar Oplatka provided the means to achieve balance and harmony of spatial composition in architecture. Less well known is the importance of symmetry principles in the analysis of the distinct constituents in a contemporary architectural design which may, at first glance, appear disorganized or even random. The
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發(fā)表于 2025-3-23 07:16:20 | 只看該作者
Jane Hemsley-Brown,Izhar Oplatkaa sequence of projects, the implementation of which became a condition for the next urban development projects, which became the basis for the sustainable development of the urban planning system in the future. This made it possible to conclude that the stability of the urban development evolution w
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