| 書目名稱 | Heuristic Rhetoric | | 副標(biāo)題 | Principles and Pract | | 編輯 | Gábor Tahin | | 視頻video | http://file.papertrans.cn/427/426053/426053.mp4 | | 概述 | Analyzes a wide choice of speeches from strikingly different political and cultural traditions.Provides a geographically and culturally balanced image of modern oratorical practice across the globe.Ap | | 叢書名稱 | Rhetoric, Politics and Society | | 圖書封面 |  | | 描述 | .This book introduces a novel approach to the analysis and practice of persuasive speaking and writing: heuristic rhetoric. The new method has evolved to fulfil?the need at universities, government departments, political organisations, business enterprises and other public institutions for a modern practical alternative to classical rhetoric, which is, in the author’s view, no longer capable of giving a complete description of contemporary, predominantly mediatised, forms of public persuasive discourse, whilst other competing disciplines, such as critical discourse analysis or strategic manoeuvring, have not yet produced a set of tools, which have the comprehensive nature and practical orientation of Classical Greek and Roman rhetorical system.?The book expounds heuristic rhetoric as an inter-disciplinary method to develop advanced skills of critical and strategic reasoning.?Applying a novel set of principles for the strategic analysis of persuasive reasoning in complex rhetorical situations, the method emphasizes preparing and continuously adjusting argumentation according to the demands of unpredictable circumstances.. .?. | | 出版日期 | Book 2022 | | 關(guān)鍵詞 | Rhetoric; Heuristic Rhetoric; Greek and Roman oratory; Chinese oratory; Modern oratory | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-98482-3 | | isbn_softcover | 978-3-030-98484-7 | | isbn_ebook | 978-3-030-98482-3Series ISSN 2947-5147 Series E-ISSN 2947-5155 | | issn_series | 2947-5147 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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