書(shū)目名稱 | Hedonism, Utilitarianism, and Consumer Behavior | 副標(biāo)題 | Exploring the Conseq | 編輯 | Daniele Scarpi | 視頻video | http://file.papertrans.cn/426/425169/425169.mp4 | 概述 | Provides an extensive review of the literature on hedonism and utilitarianism in consumer behavior.Discusses new frontiers and possible future directions for hedonism and utilitarianism in virtual-rea | 圖書(shū)封面 |  | 描述 | .This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.. | 出版日期 | Book 2020 | 關(guān)鍵詞 | consumerism; distribution channels; Selective distribution; retail; structural equation modelling; mass d | 版次 | 1 | doi | https://doi.org/10.1007/978-3-030-43876-0 | isbn_ebook | 978-3-030-43876-0 | copyright | The Author(s), under exclusive license to Springer Nature Switzerland AG 2020 |
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書(shū)目名稱Hedonism, Utilitarianism, and Consumer Behavior影響因子(影響力) 
書(shū)目名稱Hedonism, Utilitarianism, and Consumer Behavior影響因子(影響力)學(xué)科排名 
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書(shū)目名稱Hedonism, Utilitarianism, and Consumer Behavior被引頻次 
書(shū)目名稱Hedonism, Utilitarianism, and Consumer Behavior被引頻次學(xué)科排名 
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書(shū)目名稱Hedonism, Utilitarianism, and Consumer Behavior讀者反饋 
書(shū)目名稱Hedonism, Utilitarianism, and Consumer Behavior讀者反饋學(xué)科排名 
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