Titlebook: Health Services Marketing; A Practitioner‘s Gui Richard K. Thomas Book 2008 Springer-Verlag New York 2008 Health communication.Health marke

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Paying the Marketing Freight,citing as developing award-winning ad campaigns. In this chapter the resources necessary to support various forms of marketing are described and practical information provided on getting the most for the marketing investment. Guidance is provided on how to turn marketing from a cost center into a co

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Choosing Among Promotional Options,public relations and other types of promotions are the tools of the marketing practitioner, and, whether you are involved in hands-on marketing activities or have oversight for your organization’s marketing efforts, it’s important to know the ends-and-outs of promotional techniques. This chapter pro