Titlebook: Health Communication; Richard K. Thomas Book 2006 Springer-Verlag US 2006 Health Communication.Public Health.diagnosis.health.health care.

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n data structures which are the lists, arrays, dictionaries and sets. We then review control flow methods with decision and loop structures. The last part of the chapter contains module descriptions, input/output and standard library features.

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The Changing Sociocultural Context,cultural framework of U.S. society is essential given the implications of cultural conceptions and perceptions for health communication. Current societal trends that are expected to impact the health communication process and the implications of sociocultural factors for health communication are discussed in this chapter.

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The Changing Healthcare Context,ew of the U.S. healthcare system is provided, and the changing nature of both the healthcare system and the healthcare consumer is described. Current trends in healthcare that are expected to impact the health communication process are discussed.

Promotion

Health Communication Audiences, audiences for health communication activities are described in this chapter and the implications of their respective attributes discussed. Differences in the characteristics of individuals (e.g., patients, caregivers), social groups (e.g., medical practice staff), and communities as audiences are reviewed.

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Traditional Approaches to Health Communication,s in different situations. These approaches may involve simple initiatives (e.g., information and referral) or complex endeavors (e.g., behavioral change initiatives). The use of the various forms of media is described and the pros and cons of various media are discussed.

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The Future of Health Communication,. Anticipated innovations in health communication are described and their implications for the evolution of the field discussed. The future characteristics of health communication and the role of the health communicator in the 21. century are addressed.

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Richard K. ThomasReviews basic theory and concepts underlying the health communication field.Offers real-world strategies for designing, implementing, and evaluating programs.Provides up-to-date coverage of print, bro

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