Titlebook: Harry Potter; The Story of a Globa Susan Gunelius Book 2008 Palgrave Macmillan, a division of Macmillan Publishers Limited 2008 brand.Globa

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The Book that Lived,past two decades, the Harry Potter brand has grown to a position of global behemoth touching diverse people around the world. How did a book grow to have such broad-reaching power? The seven books in the Harry Potter series have sold over 400 million copies worldwide, and they have been translated i

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The Value Of a Good Product: Setting the Stage for Marketing and Promotion,of J.K. Rowling’s Harry Potter series is a good product. She created a time-honored story of the fallible hero and good versus evil that people have always loved. Movie franchises like . and . have used the same story formula and achieved astounding success. Harry Potter’s story is a classic tale of

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The Buzz Begins,iting, she didn’t care. Her objective was to create a great story that people would enjoy reading. Her focus was on developing a great product, not how many copies it would sell or how much money it would make. Therefore, it was not surprising that others recognized the potential in Harry Potter whe

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,Harry Potter’s Influence on Print Publishing,emand at all. It was a time when children spent their free time watching television and playing video games, not reading. Even the adult fantasy book genre was experiencing a decline in readership. It’s not surprising that 12 publishers passed on J.K. Rowling’s debut children’s book, based on the st

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,Harry Potter’s Influence on Merchandising, acts as a form of advertising by increasing awareness and recognition of a brand, and it acts as a revenue stream for the companies behind the merchandise. The allure of merchandising can be hard to resist, and many brands fall victim to over merchandising. When that happens, the market becomes sat

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Harry Potter Becomes a Theme Park, of Harry Potter to life in a theme park. J.K. Rowling entered these conversations as cautiously as she had previously when approached with movie and merchandising deals. As the Harry Potter brand guardian, Rowling would not turn her character and stories over haphazardly. She had strict demands. As