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Titlebook: Handbook of Social Media Management; Value Chain and Busi Mike Friedrichsen,Wolfgang Mühl-Benninghaus Book 2013 Springer-Verlag Berlin Heid

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發(fā)表于 2025-3-21 17:07:33 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Handbook of Social Media Management
副標題Value Chain and Busi
編輯Mike Friedrichsen,Wolfgang Mühl-Benninghaus
視頻videohttp://file.papertrans.cn/423/422183/422183.mp4
概述First comprehensive overview of a new research field.State of the art in social media research.International representation of topics, cases and contributors.Includes supplementary material:
叢書名稱Media Business and Innovation
圖書封面Titlebook: Handbook of Social Media Management; Value Chain and Busi Mike Friedrichsen,Wolfgang Mühl-Benninghaus Book 2013 Springer-Verlag Berlin Heid
描述Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
出版日期Book 2013
關鍵詞Interactive Media; Media Management; New Value Chain; Social Media; Social Media Business; media research
版次1
doihttps://doi.org/10.1007/978-3-642-28897-5
isbn_softcover978-3-662-52194-6
isbn_ebook978-3-642-28897-5Series ISSN 2523-319X Series E-ISSN 2523-3203
issn_series 2523-319X
copyrightSpringer-Verlag Berlin Heidelberg 2013
The information of publication is updating

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and belief change. We are not intending, however, to give a comprehensive theory of consequence relations. Rather, the following exposition can be seen as a compendium of notions and results that will be used in what follows. In fact, due to this biased description, a lot of the notions described be
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Mike Friedrichsen this purpose a teaching episode by the most famous of philosophical teachers. From among the many dialogues in which Plato immortalized his favorite teacher we pick the dialogue between Socrates and the slave boy for closer erotetic scrutiny. We shall use the translation of W.K.C. Guthrie (1956).
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Holger Sievert,Astrid Nelkerocesses. The design of the global supply chain and the determination of the right level of postponement are both tied intimately to the prevailing network of trade agreements, regulations, and local requirements of the countries in which the company is operating in. Moreover, the dynamic changes an
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