| 書目名稱 | Handbook of Quality-of-Life Research |
| 副標題 | An Ethical Marketing |
| 編輯 | M. Joseph Sirgy |
| 視頻video | http://file.papertrans.cn/423/422040/422040.mp4 |
| 叢書名稱 | Social Indicators Research Series |
| 圖書封面 |  |
| 描述 | This handbook provides students of quality-of-life (QOL)research with an understanding of how QOL research can be conductedfrom an ethical marketing perspective - a perspective based onpositive social change. The handbook covers theoretical,philosophical, and measurement issues in QOL research. The handbookalso approaches selected QOL studies in relation to variouspopulations in various life domains. The marketing approach is highlypragmatic because it allows social and behavioral scientists from anydiscipline to apply marketing concepts to plan social change andassess the impact of intervention strategies on the QOL of targetedpopulations. |
| 出版日期 | Book 20011st edition |
| 關鍵詞 | marketing; philosophy; social change |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-94-015-9837-8 |
| isbn_softcover | 978-90-481-5891-1 |
| isbn_ebook | 978-94-015-9837-8Series ISSN 1387-6570 Series E-ISSN 2215-0099 |
| issn_series | 1387-6570 |
| copyright | Springer Science+Business Media Dordrecht 2001 |
|Archiver|手機版|小黑屋|
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