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Titlebook: Handbook of Marketing Decision Models; Berend Wierenga,Ralf van der Lans Book 2017Latest edition Springer International Publishing AG 2017

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發(fā)表于 2025-3-21 17:01:14 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Handbook of Marketing Decision Models
編輯Berend Wierenga,Ralf van der Lans
視頻videohttp://file.papertrans.cn/422/421598/421598.mp4
概述Complete update of 2008 first edition.New chapters on online marketing, social networks, models for customer lifetime value, and behavioral targeting.Wierenga is one of the most respected researchers
叢書名稱International Series in Operations Research & Management Science
圖書封面Titlebook: Handbook of Marketing Decision Models;  Berend Wierenga,Ralf van der Lans Book 2017Latest edition Springer International Publishing AG 2017
描述.The Second Edition of this book?presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. ..This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses th
出版日期Book 2017Latest edition
關(guān)鍵詞Customer Lifetime Value; Eye Tracking; Marketing Decision Models; Marketing Models; Online Marketing; Str
版次2
doihttps://doi.org/10.1007/978-3-319-56941-3
isbn_softcover978-3-319-86041-1
isbn_ebook978-3-319-56941-3Series ISSN 0884-8289 Series E-ISSN 2214-7934
issn_series 0884-8289
copyrightSpringer International Publishing AG 2017
The information of publication is updating

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Barbara Deleersnyder,Marnik G. Dekimpee Deformationsresistenz und Hornhautkurvaturanderung. Um letztere erfassen zu k?nnen, wurden die Topogramme konsistenter klinischer Serien mit Hilfe einer vor Ort entwickelten Statistiksoftware ausgewertet. Dies ermoglichte 1. die Bestimmung der für die jeweilige Inzision charakteristischen Verander
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Vardan Avagyan,Vardit Landsman,Stefan Stremerschwurde mit einem automatischen Endothelzellmikroskop (Konan Noncon Robo SP 6000) bestimmt. Ein postoperatives Hornhaut?dem wurde mittels Pachymetrie (Fa. Frazer, Technology) quantifiziert..Es konnten keine signifikanten Unterschiede zwischen beiden Gruppen gefunden werden. Die gr??ere Inzision bei de
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Peter J. Danahernat kam es zu einer geringen Regression der temporalen Abflachung auf 0,2–0,6 dpt (mit Vorschnitt) bzw. auf 0,1–0,5 dpt (ohne Vorschnitt). Eine statistische Analyse wurde mittels gepaartem Wilcoxon-Test sowie mit Wilcoxon-Gruppenvergleich durchgeführt. Der gepaarte Test ergab für beide Gruppen nach
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0884-8289 opments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses th978-3-319-86041-1978-3-319-56941-3Series ISSN 0884-8289 Series E-ISSN 2214-7934
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Book 2017Latest editionedia, and social networks. In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses th
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Measurement Models for Marketing Constructs,ve measurement model, in which the observed measures cause the composite variable of interest, and we also consider measurement models that incorporate a mean structure (in addition to a covariance structure) and extend the single-group model to multiple groups. Finally, we address three limitations
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Marketing Models for the Life Sciences Industry,model. We then discuss the findings on the role of marketing categorized according to the following decision areas: direct-to-physician promotion, direct-to-consumer advertising, pricing, and product usage adherence. We conclude with a number of areas that we think need more research.
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