Titlebook: Handbook of Integrated CSR Communication; Sandra Diehl,Matthias Karmasin,Franzisca Weder Book 2017 Springer International Publishing Switz

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CSR as Common Sense Issue? A Theoretical Exploration of Public Discourses, Common Sense and Framing their stakeholder and discusses the potential of CSR as “communication content” for media and communication studies. To theoretically capture CSR as “common sense”, issues in general are conceptualized as ‘fields’ in Bourdieu’s sense, complemented by an innovative concept of framing. From a content

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Communicative Dilemmas of CSR: Towards an Integrative Framework of CSR Communicationnomic duties of maximising profits. In other words: A clash occurs between business and morality. In this chapter, we explore how this fundamental dilemma is replicated in CSR communication contexts. The purpose is to conceptually explore CSR dilemmas in communication contexts in order to develop an

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Investigating Internal CSR Communication: Building a Theoretical Frameworkve CSR approach. The special characteristics of CSR communication in general, and the distinctive challenges of internal CSR communication in particular, are identified. This allows a focus on and discussion of the challenges of the attitude-behavior gap regarding sustainable behavior in the work co

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Toward a Conceptual Integration of Corporate Social and Financial Performance to demonstrate the theory building possibilities for conceptual integration. By extension, the second model of . shows how an organization can become responsible when the executive strives to embed values in organizational decisions that facilitate the triple bottom line of social, environmental, a

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Communicating Corporate Social Responsibility for Brands CSR activities and its communication in many ways such as an improvement of reputation, an increase in willingness to pay and intention to buy. However, inappropriately applied CSR communication can significantly harm the brand. To ensure a positive effectiveness of the CSR engagement, the article

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Communicating CSR Through Corporate Image Advertisingatives, policies, and/or achievements as an identity-building exercise. An organisation’s use of advertising to lay claim to socially-responsible operations is bound to be contentious and inspire responses of scepticism and/or cynicism, especially if such advertising claims appear at odds with stake