Titlebook: HCI in Business, Government and Organizations; 11th International C Fiona Fui-Hoon Nah,Keng Leng Siau Conference proceedings 2024 The Edito

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Investigating Consumer Attitudes Toward Recessive Advertising in Short-Form Videost whether consumers are able to recognize recessive ads and their responses to recessive ads. In this study, we conduct data mining to explore how consumers recognize recessive ads and their attitudes toward these ads. We use Python to crawl 178,000 structured bullet comments from three short videos

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