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Titlebook: H2H Marketing; The Genesis of Human Philip Kotler,Waldemar Pfoertsch,Uwe Sponholz Book 2021 The Editor(s) (if applicable) and The Author(s)

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21#
發(fā)表于 2025-3-25 06:26:04 | 只看該作者
Technikgestaltung und Verantwortung in innovation as a core process for companies, not only at the backend of innovation but at the fuzzy front end. The S-DL serves H2H Marketing firstly as a theoretical foundation in a world that is in transition from a Goods-Dominant Logic (G-DL) to an S-DL. Second, S-DL enables H2H marketing to ch
22#
發(fā)表于 2025-3-25 08:07:14 | 只看該作者
23#
發(fā)表于 2025-3-25 14:33:01 | 只看該作者
24#
發(fā)表于 2025-3-25 17:06:03 | 只看該作者
25#
發(fā)表于 2025-3-25 21:22:14 | 只看該作者
Technikkontrolle und Internationale Politiksts of the natural environment and the society a company is embedded in. H2H Marketing can play a vital role in balancing the vibration of a company and its environment. The chapter ends with a synthesis of the whole book.
26#
發(fā)表于 2025-3-26 04:08:51 | 只看該作者
The New Paradigm: H2H Marketing, in innovation as a core process for companies, not only at the backend of innovation but at the fuzzy front end. The S-DL serves H2H Marketing firstly as a theoretical foundation in a world that is in transition from a Goods-Dominant Logic (G-DL) to an S-DL. Second, S-DL enables H2H marketing to ch
27#
發(fā)表于 2025-3-26 06:34:04 | 只看該作者
H2H Mindset: The Basis,Mindset is highly influenced by Design Thinking, S-DL, and digitalization with their respective mindset requirements. It is characterized by four explicitly explained characteristics: human-centeredness, service orientation, agility and experimentalism, and the empathetic interest in humans and dive
28#
發(fā)表于 2025-3-26 12:04:06 | 只看該作者
29#
發(fā)表于 2025-3-26 13:56:47 | 只看該作者
30#
發(fā)表于 2025-3-26 20:23:12 | 只看該作者
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