Titlebook: H2H Marketing; The Genesis of Human Philip Kotler,Waldemar Pfoertsch,Uwe Sponholz Book 2021 The Editor(s) (if applicable) and The Author(s)

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書目名稱H2H Marketing影響因子(影響力)




書目名稱H2H Marketing影響因子(影響力)學(xué)科排名




書目名稱H2H Marketing網(wǎng)絡(luò)公開度




書目名稱H2H Marketing網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱H2H Marketing被引頻次




書目名稱H2H Marketing被引頻次學(xué)科排名




書目名稱H2H Marketing年度引用




書目名稱H2H Marketing年度引用學(xué)科排名




書目名稱H2H Marketing讀者反饋




書目名稱H2H Marketing讀者反饋學(xué)科排名

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Technikgestaltung und Verantwortungcepts that influence H2H Marketing: Design Thinking, Service-Dominant Logic, and digitalization on the second level of the H2H Marketing Model; it becomes clear that H2H Marketing is applied threefold within the company: firstly, as a mindset for companies and employees (H2H Mindset), secondly as a

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自負(fù)的人

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運(yùn)動(dòng)性

Technikkontrolle und Internationale Politik The Davos Manifesto 2020, the Firms of Endearment show, and several economists clearly state that companies have to fulfil the needs and expectations of several stakeholders including societies as a whole. Companies have to play an authentic, competent, and significant role in solving human problem

全等

The Current State of Marketing,erred to wasteful, inane, or unethical marketing. There is an increasing number of companies realizing that it needs another marketing approach, more human and more stakeholder than shareholder-oriented. The so-called Firms of Endearment prove that such an approach can go hand in hand with profitabi

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The New Paradigm: H2H Marketing,cepts that influence H2H Marketing: Design Thinking, Service-Dominant Logic, and digitalization on the second level of the H2H Marketing Model; it becomes clear that H2H Marketing is applied threefold within the company: firstly, as a mindset for companies and employees (H2H Mindset), secondly as a

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