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書目名稱Green Marketing and Management in Emerging Markets影響因子(影響力)




書目名稱Green Marketing and Management in Emerging Markets影響因子(影響力)學(xué)科排名




書目名稱Green Marketing and Management in Emerging Markets網(wǎng)絡(luò)公開度




書目名稱Green Marketing and Management in Emerging Markets網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Green Marketing and Management in Emerging Markets被引頻次




書目名稱Green Marketing and Management in Emerging Markets被引頻次學(xué)科排名




書目名稱Green Marketing and Management in Emerging Markets年度引用




書目名稱Green Marketing and Management in Emerging Markets年度引用學(xué)科排名




書目名稱Green Marketing and Management in Emerging Markets讀者反饋




書目名稱Green Marketing and Management in Emerging Markets讀者反饋學(xué)科排名

Amenable

Driving Green Marketing in Emerging Markets Through Green Leadershipd striking a balance between the twin objectives of profitability and sustainability as well as the need for concerted efforts by stakeholders in the implementation of green marketing in emerging markets.

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Endoscope

FELON

Green People Management, Internal Communications and Employee Engagemention can induce green behavioural values to build a corporate culture of green marketing in emerging markets. This chapter offers areas of further reflection to inspire future GPM pathways in emerging markets.

Perceive

https://doi.org/10.1007/978-94-011-1258-1aterials, meanings and competences create everyday consumption and routines. From a social practice perspective, the green marketing strategies corporate organisations in emerging markets can adopt to promote people management and sustainable development include influencing social practice performan

Perceive

周年紀(jì)念日

https://doi.org/10.1007/978-1-4684-0032-8tional processes. Firms were found to reduce environmental impacts through innovation while avoiding superficial window-dressing. The findings point to reasons why growing Chinese firms apply practices that embody green people management (GPM), though further research is required. Such knowledge pro

平常

J. Ochoa,A. Badan,J. Sheinbaum,J. Candelahers, more need to be done to isolate key soft and hard competencies required to cascade global green marketing solutions to local firms. The chapter illustrates that green competencies, green thinking and rightful employee engagement foster green marketing activities in emerging markets.

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