| 書目名稱 | Goliath Strikes Back | | 副標題 | How Traditional Reta | | 編輯 | Peter S. Cohan | | 視頻video | http://file.papertrans.cn/388/387329/387329.mp4 | | 概述 | Learn how to be an effective executive through case studies, principles, and methodologies presented in the book.Analyze the structure, size, growth rate, and key growth and profitability drivers of s | | 圖書封面 |  | | 描述 | .Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. .Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups. expands on this current industry shift in one of the most accessible, intriguing business books in recent times..Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson.. .Goliath Strikes Back .helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has al | | 出版日期 | Book 2020 | | 關鍵詞 | e-commerce; Digital disruption; Amazon; Walmart’s e-commerce strategy; Target’s e-commerce strategy; Barn | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4842-6519-2 | | isbn_softcover | 978-1-4842-6518-5 | | isbn_ebook | 978-1-4842-6519-2 | | copyright | Peter S. Cohan 2020 |
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