Titlebook: Globally-Minded Marketing; A Cultural Approach Carlos J. Torelli,Maria A. Rodas Textbook 2024 The Editor(s) (if applicable) and The Author

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書目名稱Globally-Minded Marketing影響因子(影響力)




書目名稱Globally-Minded Marketing影響因子(影響力)學(xué)科排名




書目名稱Globally-Minded Marketing網(wǎng)絡(luò)公開度




書目名稱Globally-Minded Marketing網(wǎng)絡(luò)公開度學(xué)科排名




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書目名稱Globally-Minded Marketing年度引用學(xué)科排名




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混合

Global Marketing vs. Globally-Minded Marketingces that have value for customers, clients, partners, and society at large. Accordingly, global marketing is viewed as an issue that affects only companies that operate globally. This chapter argues that global marketing issues are important to all companies, regardless of whether they sell their go

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Environmental Analysis and Market Entry Decisionsof the political, regulatory, and economic environment. This information is later used to estimate the size of potential markets, their relative attractiveness, and the most suitable strategy for entering such markets. The information gathered during an economic analysis is instrumental for estimati

革新

Foundations of Culture. These shared elements, ranging from values and beliefs to behavioral scripts for social interactions, form a shared reality that exists across a certain region and evolves over time. Culture emerges as a solution to human challenges, shaped by environmental factors like climate and topography. Int

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流行

Culture and Consumer Behaviorre, notably the individualism-collectivism and vertical-horizontal distinctions, shapes consumer self-definition, motivation, information processing, judgment, and behavior, thereby impacting their preferences and responsiveness to brand communication. However, with the surge of multiculturalism in

流行

Brands, Brand Equity, and Cultural Equityds are associations in consumers’ minds that can be used to fulfill a variety of personal and collective goals. Brands that distinctively succeed at fulfilling consumers’ goals are said to have equity, or the distinctive types of brand knowledge that trigger favorable consumers’ responses to the mar

不如樂死去

The Cultural Auditl audit evaluates a brand’s association with various cultural categories, serving as a starting point to gain a comprehensive understanding of the brand and its market. It further aids in delineating cultural segments based on the brand characteristics, which can be a crucial step for developing cul

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Crafting a Comprehensive Marketing Plan: Cultural Positioning and Economic Foundationstroduced to target consumers in the foreign market. Upon delineating the target market in terms of demographics, psychographics, and lifestyle characteristics of consumers, a cultural positioning is articulated based on the intended attributes, benefits, and cultural meaning for the brand in the min

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