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Titlebook: Globalizing Ideal Beauty; Women, Advertising, Denise H. Sutton Book 2009 Denise H. Sutton 2009 Advertising.Expansion.research.success

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發(fā)表于 2025-3-21 17:22:20 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Globalizing Ideal Beauty
副標題Women, Advertising,
編輯Denise H. Sutton
視頻videohttp://file.papertrans.cn/388/387003/387003.mp4
圖書封面Titlebook: Globalizing Ideal Beauty; Women, Advertising,  Denise H. Sutton Book 2009 Denise H. Sutton 2009 Advertising.Expansion.research.success
描述Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton‘s approach is grounded in a huge body of original archival research that has so far remained largely untapped.
出版日期Book 2009
關(guān)鍵詞Advertising; Expansion; research; success
版次1
doihttps://doi.org/10.1057/9780230100435
isbn_softcover978-1-137-02100-7
isbn_ebook978-0-230-10043-5
copyrightDenise H. Sutton 2009
The information of publication is updating

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沙發(fā)
發(fā)表于 2025-3-21 23:02:55 | 只看該作者
板凳
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From Suffrage to Soap, woman named Helen Lansdowne (1886–1964), who rose through the industry in a female version of the Horatio Alger story. She assembled around her a team of women, many with backgrounds in suffrage and social betterment movements. Together they overcame—to some measure—the masculine ideology, customs, and patriarchy of the advertising industry.
地板
發(fā)表于 2025-3-22 04:50:24 | 只看該作者
,“Good Looks Supremacy”,llance by parents, college administrators and faculty, and physicians. This surveillance carried on the tradition of a monitored and regulated female body through a Victorian “cult of domesticity” and “true womanhood” that insisted on female demureness in the public sphere for middle-class women.
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Sang-Ho Lee,Seong Kyun Jeong,Junseok Bae woman named Helen Lansdowne (1886–1964), who rose through the industry in a female version of the Horatio Alger story. She assembled around her a team of women, many with backgrounds in suffrage and social betterment movements. Together they overcame—to some measure—the masculine ideology, customs, and patriarchy of the advertising industry.
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20s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton‘s approach is grounded in a huge body of original archival research that has so far remained largely untapped.978-1-137-02100-7978-0-230-10043-5
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